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Monthly Program: February 2020

  • 27 Feb 2020
  • 5:30 PM - 7:30 PM
  • AICPA 220 Leigh Farm Road Durham NC 27707
  • 5


  • Prospective Member - limit one event per year
  • TODN/ICF Member

Registration is closed


ATD Competencies: Instructional Design


Do you feel that most of the e-learning that is out there, is boring? Do you get the impression that your learners are simply clicking “next” to get to the end of the course, as quickly as possible? Have you ever thought, “What can I do differently to enhance the learning experience and overall impact of my online training?” Do you wish to make your e-learning more engaging, meaningful, and...fun?

Then join us as we present the “The 7 Fundamentals of Effective E-Learning!”

Based on our years of experience in the industry, this presentation is best suited for both new and experienced instructional designers looking to take their e-learning design to the next level. We will present tools and best practices that you can immediately apply to your current training course or project. Upon completion, participants will be able to:

  • Describe the 7 fundamental principles of effective e-learning.
  • Recall the importance of storyboarding in purposeful course design.
  • Explain what is needed to create e-learning that is engaging, impactful, and memorable.
Presented by:

Brian Lanza, M.Ed.

With over 7 years of professional experience working in learning and development, he has designed training products for both regional and global audiences across various industries. These include telecommunications, hotel and restaurant hospitality, information technology, and financial and accounting services.

Having served ATD-RTA previously as the Vice President of Membership and Marketing, Brian enjoys giving back to his L&D community. He is a lifelong learner with a passion for instructional design who is consistently seeking new and improved ways to make training more engaging and impactful for his audience.

Kimberly Cofrancesco, MS

Kimberly Cofrancesco, MS is a passionate speaker and self-proclaimed learning geek! She believes that training does not have to be boring and she’s on a personal mission to help organizations recognize the value of creative approaches to training.

Kimberly has nearly 15 years of experience in learning and development, with a strong interest in how eLearning and virtual training has evolved over the past decade.

She is a lifelong learner, always seeking opportunities to further her own knowledge and skills, while acting as a mentor to share her wisdom with others.


Dinner and networking: 5:30-6:00pm

Program: 6:00-7:30pm 

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