Our Mission: 

Engage the talent development community to connect locally and evolve professionally.

eLearning SIG - August Lunch & Learn (Virtual ONLY)

  • 23 Aug 2023
  • 12:00 PM - 1:00 PM
  • Virtual
  • 49


  • For established partner organizations, including TODN, ICF, and established ATD Chapter partnerships
  • Prospective Member - limit one event per year

Registration is closed

What L&D Can Learn from CrossFit

ATD Capability Model:

Personal: Project Management and Lifelong Learning

Professional: Learning Sciences, Professional: Instructional Design, Professional: Training Delivery & Facilitation, Professional: Technology Application


CrossFit has taken the health and fitness world by storm since its inception into the industry. If you have ever observed or attended a class, you will know that it is not for the faint of heart. The workouts are neither pleasant nor easy yet are so popular?! As a novice CrossFit athlete, I found myself asking: What elements are being utilized here that are hitting the mark and inspiring people to keep coming back for more? Through this analytical lens, I sought to identify the characteristics that make CrossFit work in the health and fitness community with a hope of tying them to our own profession in corporate learning & development.

What I found is that CrossFit excels in three key areas when it comes to their programming – preparation, execution, and engagement. In this interactive discussion, we will dive into these three pillars, describing how CrossFit masterfully utilizes them to achieve success, while presenting methods that we too can use in our own roles as learning professionals to achieve a similar outcome!


  • Recall how to efficiently prepare your audience for success in their learning journey.
  • Describe how to effectively execute your training program to optimize learners’ seat time.
  • Explain how to masterfully use engagement to produce a learning environment that is interesting, challenging, and fun!

Target Audience:

Instructional Designers, E-Learning Developers, Trainers, Facilitators

Check out Brian's article on this topic here.

Guest Speaker: Brian J. Lanza, M.Ed.

With over 13 years of experience working in adult learning, Brian has designed and developed training solutions for clients across numerous industries. These include financial and accounting services, information technology, hotel and restaurant hospitality, leadership & management consulting, and the U.S. government.

Having served in a previous leadership capacity with his local Association for Talent Development chapter, Brian enjoys giving back to the L&D community. He is a Sr. Instructional Designer and E-learning Developer who also enjoys speaking and writing about the world of instructional design. He is a previous recipient of the Learning Guild’s award for Best Process Solution in E-Learning and was recently published in TD Magazine.

Brian is the Owner and President of Lighthouse Learning Solutions LLC, an instructional design consultancy focused on digital learning experiences that provide targeted, engaging, and impactful training solutions for its clients. He is open to networking and can be reached on LinkedIn or via email at lighthouselearningsolutions@gmail.com.

Thank you to our Sponsors!

Media Policy: ATD RTA captures photographs and/or audio/video recordings (“recordings”) during events. Such recordings may be used in advertising materials and social media relations. By entering the ATD RTA event premises, you consent to such recordings and their use at no charge and understand that they are the property of ATD RTA. You release all liability for use of and waive all rights you may have to any claims for payment or royalties in connection with ATD RTA publication of these recordings, regardless of the purpose.

© ATD Research Triangle Area Chapter 2023

ATD - Research Triangle Area 1959 North Peacehaven Road #225, Winston Salem, NC 27106 Email: admin@tdrta.org

Powered by Wild Apricot Membership Software