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Engage the talent development community to connect locally and evolve professionally.

Learning Trends & Innovations SIG - October 8, 2024 - Virtual

  • 08 Oct 2024
  • 6:00 PM - 7:30 PM
  • Virtual
  • 31

Registration

  • For established partner organizations, including TODN, ICF, and established ATD Chapter partnerships

Registration is closed

Asking the Right Questions, The Right Why: Improving the Quality of Your Training Surveys

ATD Capability Model: 

Personal: Communication

Professional: Learning Sciences, Instructional Design, Evaluating Impact

Organizational: Data and Analytics

Description:

Needs analysis and learning assessments are an ongoing and essential part of any training development process. To obtain the best possible information, a high-quality assessment requires high-quality data. 

How do you create quality data to answer the questions in your needs analysis? You do this by asking the right questions in the right way. With the increased accessibility to powerful online survey tools, you do not need a lot of experience in research design to create a great survey. However, you do need to understand some of the barriers to getting the right information from your participants.  This session will focus on techniques and design approaches that will improve the quality of the data you collect, increase participant response rates, and reduce unnecessary bias that we often unintentionally right into our research questions.

What you will learn:

  • How to develop and write better focused questions to generate actionable insight.
  • How to recognize and reduce bias in question to increase response rate and improve data quality.
  • How to understand the importance of screener and demographic question to improve participant sample validity.
  • How to select the best question order and format to increase participant response and engagement.


Speaker Name: Christopher Diez Massaro
Title: Lecturer, University of Southern Maine Manager, Talent Development, Alight

Christopher Massaro is a learning and development professional with over 25 years of experience in developing and facilitating training programs in the retail, hospitality, and service industries. Christopher's passion for learning measurement and analysis comes from his role as an adjunct faculty member at the University of Southern Maine, where he teaches in the Leadership and Organizational Studies department, focusing on social science research methodology.

#needsanalysis

#learningassessment


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