Front & Center: The Impact of Professional Image on Leadership Success
Session Description:
As learning and development leaders, you're tasked with shaping the future of your organization’s leaders and teams. But to truly drive impactful growth, it's essential to recognize the power of professional image and personal branding—not just for you, but for the leaders and teams you're developing. A strong personal brand can transform leadership effectiveness, enhance team engagement, and create a lasting impact on your organization’s culture.
In this session, Brandon Birkmeyer, author of Front & Center Leadership: How Leaders Use Personal Branding to Stand Out and How You Can Too, will show you how focusing on professional image and personal branding within your leadership programs can unlock greater potential for your organization.
Attendees will learn:
- How personal branding drives leadership effectiveness and shapes high-performing teams.
- A proven framework to help leaders develop and communicate their professional image.
- How aligning personal branding with organizational goals can create leaders who inspire and drive results.
This session will equip you with the tools to help your leaders build the presence and influence needed to lead with purpose, fostering a culture of impact and innovation throughout your organization.

About Brandon Birkmeyer:
Brandon helps leaders step up and stand out in their career, business, and life. His mission is to make personal branding a priority in leadership and talent development. Brandon spent his career leading at nationally recognized award-winning ad agencies including Starcom Mediavest Group, OMD Worldwide, Deutsch Inc., Horizon Media Group, and Rubin Postaer & Associates.
As a Media Director, Brandon worked on Fortune 100 brands including Coca-Cola, Apple, Walmart, and Wells Fargo managing advertising budgets ranging from $100 Million to upwards of $1 Billion dollars per year.
An action-oriented speaker, Brandon empowers audiences with insights and tactics that deliver real-time impact. He strives to change the leadership mindset by encouraging audiences to unlock their own inherent initiative as the ultimate catalyst to personal growth. He uses personal branding lessons to teach critical branding skills including thought leadership, client engagement, team building, writing, speaking, and communication. He believes purposeful leaders aren’t born; they are self-made.
Brandon hosts the top-rated Brands On Brands podcast, and is founder of the Podcast Branding Academy. His book highly anticipated book, Front & Center Leadership, published July 31st 2024!
Some of his accomplishments include:
- Keynote Speaker, Author, & 250+ Podcast Episodes Published
- Apple Podcasts Top 10 Branding Podcast 2020, 2021, 2022, 2023
- 2023 Best Branding Podcasts by ContentMarketingLife.com
- 2022 30 Best Personal Branding Blogs by Feedspot.com
- 2019 Apple Podcasts "New & Noteworthy" Business Podcast
- 2017 TVB EMMA Award, 2017 Business Impact Awards
- 2013 Effie Awards, 2013, Webby Awards, 2012 OMMA Awards
Leveraging the power of engaging content and storytelling, Brandon has delivered keynotes and workshops at national organizations and industry leading conferences. He works directly with you to customize content that matches your audience and your goals to create memorable and actionable experiences every time. Count on Brandon to show up early, arrive prepared, and to create stand out moments with his one-of-a-kind insights and creativity.
Find Brandon’s speaking reels for keynotes and workshops at brandonbirkmeyer.com/speaking.
ATD Capability Model:
Personal: Lifelong Learning
Professional: Career & Leadership Development
Organizational: Business
Thank you to our host, Edit Beer Co!

For any inquiries, feel free to reach out to us at admin@tdrta.org.